Conference Programme

Keynote

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Tatjana Wismeth, 

Global Manager Distribution & Supply Chain Intelligence

Innovate today to shape tomorrow

09:30 - 10:00

2 March

Description: 2020 has accelerated digital transformation and our day-to-day life. This is why actionable recommendations are becoming
more important than ever in today’s fast moving and ever-more complex world. Learn about the latest developments since GfK’s previous keynote in November 2020 and understand which tech trends will create tomorrow’s growth opportunities for your business.

GfK Product Focus session Mobile Products

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Sohjin Baek, 

Strategic Insights Manager

Smartphones: back on track after a difficult 2020?

10:00 - 10:25

2 March

Smartphones weren’t a first priority for purchase as the world was hit by COVID-19 pandemic in 2020. The market saw a deep slump in 1st half year 2020.
Various factors played a part in 2nd half year. Did 2nd lockdown negatively impact smartphone market again, or did year-end promotions catch consumer's attention back to smartphones? We will take a look what drove the smartphone market in 2020 and where the market is heading to in 2021

GfK Product Focus session Smart Tech

Sebastian Woldmann, Consultant Market Insights Central Europe

Success factors and market opportunities for Smart Home in 2021 home industry.

09:30 - 10:00

3 March

Smart Home remains a major trend in the tech industry! The demand for connected home solutions increased strongly over the last years. Millions of voice or app-controlled home appliances, smart LEDs, and building automation devices already found their way into the home of consumers, but there is still a high growth potential for retail and vendors. This workshop sheds light on most wanted smart home applications, purchase drivers, the current demand in the European market and what it needs to be successful in the promising field.

Christian Riedl,

Director Market Insights

Central Europe, Retail and Technology

GfK Product Focus session

IT/ Gaming

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Sohjin Baek, 

Strategic Insights Manager

Keeping up with Gaming – new growth driver for at-home time

09:30 - 10:00

4 March

As consumers had extensive time at home due to lockdown and distancing measures, entertainment-at-home was definitely one of the highlights in 2020 for

consumers, manufacturers and retailers. How did the Gaming segment respond to the immediate entertainment-at-home demand and how does the trend continue?

Now Gaming as mainstream, we will have a look at the opportunities to find out how to keep up with this attractive segment.

Workshops

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Pascal Bollon,

Analyst

Markets 2021: when the dust settles, what will have really changed?

2 March 2021: 15:00 - 15:30

On the surface of it, everything was upended. But how much of it will still be relevant once the emergency fades away? How much of it is the new normal and how much of it is just circumstantial? 
How much to build on this, how much to invest in this, what do I need to change?

We will propose a grid of interpretation for the coming year, discuss specific industry impacts, and try and outline what the offer could or should be, which technologies, what channels and supply chain?  
Attitudes, perceptions, behaviors have changed, so it is time for a pragmatic look at which and how to grab opportunities, using recent and current industry events in stock markets or eSports as illustrating points.

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Olivier Garcia

Director Technical & Cultural Products

Fnac Darty

How Fnac Darty is boosting its conversion rate with Live Streaming

3 March 2021: 15:00 - 15:30

In the recent month French power retailer FnacDarty carried out more than 49 live streaming sessions. Considering the very promising results, they decided to create its own recording studio, in stores and intends to launch its own live streaming channel. 

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Dennis Tomassen

Director, Head of Commercial Affairs

Euronics International

Euronics new initiatives for 2021

4 March 2021: 15:00 - 15:30

Euronics, one of the largest Technical Consumer Goods (TCG) retail groups in the world, with a revenue in excess of 19 billion€ will introduce their most recent initiatives to keep up their leadership position such as new product offering and Retail-as-a-service